The CEO of rama concept for exhibitions and events
Exhibition tourism is a promising portal that contributes to the diversification of the national economy
Tourism-related visions vary and the ability of investors in these sectors to absorb the new stage To which the Kingdom is heading, in order to achieve the vision of 2030 AD, which will contribute in earnest to the diversification of the local economy, which will help the Kingdom to overcome its heavy dependence on export earnings from the local production of oil.
Undoubtedly, the field of conferences, events, and exhibitions supports the directions of the tourism industry in light of the Kingdom’s outstanding national expertise in this promising local sector. On this topic and more, the expert and investor in the exhibitions and events sector, Mohammed bin Ibrahim Al-Dakhil, CEO of Rama Concept Agency for Event Management and Exhibitions, who emphasized the importance of this vital field and its long-term economic impact if working on developing it and adopting young leaders in it. The following is the text of the interview….
Undoubtedly, the field of conferences, events, and exhibitions supports the directions of the tourism industry in light of the Kingdom’s outstanding national expertise in this promising local sector. On this topic and more, the expert and investor in the exhibitions and events sector, Mohammed bin Ibrahim Al-Dakhil, CEO of Rama Concept Agency for Event Management and Exhibitions, who emphasized the importance of this vital field and its long-term economic impact if working on developing it and adopting young leaders in it. The following is the text of the interview….
* How do you read the reality of tourism exhibitions, conferences and events in the Kingdom and the Gulf?
In fact, the conference and exhibitions sector is one of the most prominent wide areas that can be marketed in a way that enhances tourism and the hotel sector and opens wide employment doors for Saudi young men and women in light of building and setting up a large number of exhibitions and events during the year, which drives investors to collaborate with the state in revitalizing this sector Important . According to the published studies, the exhibition organization sector in Saudi Arabia has recovered by a rate ranging from 7 to 9 per cent, which contributes to the growth of the tourism economic balance, and the revitalization of supportive aspects of the national tourism services. Investing in other sectors, and this is why the government of the Custodian of the Two Holy Mosques, may God protect him, realized the importance of this and announced in the year 2018 AD the establishment of the General Authority for Exhibitions and Conferences.
* What about your start in the field of entrepreneurship? How was the financing for the project?
The beginning was an opportunity available from major companies specialized in event management in order to implement the registration process for a scientific conference held in Jeddah Governorate and their trust in us and time constraints. It is a breakthrough that carries patience, ambition, diligence and perseverance, despite the presence of great obstacles, but the will is superior to the impossible by praising God and his success. After that we specialized in the management of scientific events, where we helped specialize in obtaining a good share of the Saudi market in this field, which helped us in developing our business and the multiplicity of our activities with the grace of God Almighty and thanks to the distinguished work team who possesses high skills in implementing the business. After that, we have expanded our business in designing and implementing exhibitions and marketing pavilions by setting up a specialized factory in that which helped in activating this service for customers better after studying the market and knowing the strengths and weaknesses in this field.
The matter here gives an indication of the importance of trust in Saudi youth for its ability and interest in the success industry, and thus success will be the ally of the beneficiary and the new service provider if the ideal environment is available for that.
The matter here gives an indication of the importance of trust in Saudi youth for its ability and interest in the success industry, and thus success will be the ally of the beneficiary and the new service provider if the ideal environment is available for that.
* What difficulties did you encounter in establishing your business, whether in Rama or the factory for manufacturing Booth in exhibitions?
I think that one of the most important obstacles that we face in the field of exhibitions is the lack of specialized workers in this field, as well as the difficulty of the required technical procedures and the constant updating of the systems, and therefore we work in Rama to attract and adopt national hands and prepare them in this field through on-the-job training and work on more advanced programs Toward them during the coming period, God willing.
* To what extent do you see competitors affecting you in the market? What distinguishes Rama from them?
Competitors in this field are many, but every company has its mark, and what distinguishes us in the “Rama concept” is our professionalism, starting with the idea of design, materials used and implementation with the best quality raw materials and logistical support before and during the event. During our experience that exceeds ten years, we worked on building a unique business model that focuses in its values on aspects of commitment, reliability, localization and environmental protection, where we work using environmentally friendly materials in our products, and therefore you find us taking into account common interests in the industry of exhibitions and specialized events in order to promote respect And gain confidence between institutions and organizations with regard to commercial transactions with customers and the public in general.
* Do you think that the governmental measures at the present time are compatible with the reality of startups?
Today we are talking about a qualitative shift in facilitating procedures and regulations, and we have an ambitious vision that helps us to create a fertile environment suitable for commercial work. At the present time, the commercial process has become easy and most government agencies have completed their procedures, which made it easier for the investor to do business clearly. We also feel by the various government agencies, headed by the Ministry of Commerce, to provide them with solutions that suit the needs of new investors in various projects, with the adoption of the digital aspect in their solutions towards the beneficiaries, and most importantly, the availability of incubators for emerging and financing projects in line with the need of the economy.
* What are your tips for entrepreneurs?
Achieving success is the goal of every entrepreneur. In order to be able to reach success, he must exert maximum effort, patience, perseverance and take advice from experienced people, and many of them are available in specialized incubators in order to sponsor their emerging project. In general, I find that diligence in work, in addition to harmony with the work team, are the two basic elements to reach the desired goal and achieve growth for startups.
* Can you tell us the importance of holding exhibitions and conferences?
Exhibitions and conferences are considered one of the fertile fields, as they are considered an ideal environment that can flourish and contribute to the diversification of the sources of national income, by investing in the concept of conferences and exhibitions tourism, thanks to the developing economic situation in which the Kingdom lives in addition to the interest of investors and companies from all countries of the world in the Saudi market, and all this makes Organizing conferences, events and exhibitions is a tool and a global attraction, and a starting point for concluding various joint deals, contracts and investments in all fields, which also contributes to increasing non-oil exports. It is noted that the increasing interest of individuals and investors in participating in regional exhibitions, which gives an indication of the successful settlement of the exhibition industry in the Kingdom as soon as the appropriate environment is available to it, which will provide investors in the field with a high return on investment, God willing.
* What are the standards required for the exhibition and conference industry?
The organization of conferences and exhibitions is an integrated industry that is subject to high precise standards, and it needs huge capabilities and facilities, specialized departments, and all efforts to succeed in this field. The organization must be studied by a professional team that deals strictly and professionally to the success of events by providing all the facilities and facilities related to organizing the exhibition and organized reception. To prepare visitors. The conference and exhibition sector has become one of the most important pillars that contribute to promoting the growth of the tourism sector in the countries by attracting thousands of visitors annually from all countries of the world. Therefore, the success of any conference or exhibition contributes to strengthening the exhibition and conference industry and helps in promoting the growth of tourism. But it is necessary to take into account the importance of achieving comparative advantages for the exhibitions held. For example, some international exhibitions have achieved great success because of their distinction from other exhibitions through their informed media appearance and their codified marketing plan and identifying aspects of specialized sectors in the field of exhibitions.
* How do you read the future of the exhibition industry in the Kingdom?
For their business activities across the exhibition sector, I believe that in light of the current trend of the state – may God protect it – in overcoming obstacles to the expansion of its activity, this industry is heading to significant growth during the coming years and the entry of new investors and provide new job opportunities in the same sector and support sectors. In order for these successes to be available, we hope, as specialists in this field, to provide suitable sites, spaces and halls for holding exhibitions and hosting international events in a manner consistent with international standards. We also hope to provide local and international marketing support and specialized media support for this vital industry. For example, we find a number of conferences in the Kingdom without coverage Media commensurate with the size of the occasion, and I see that the success factor in this industry depends on a good definition of events and the announcement of the event in a planned manner, ensuring the participation and presence of a large number of companies and exhibitors, which is a factor in success Any exhibition and encourages its continuity and regularity of its dates, and ensures the presence of thousands of visitors according to specific schedules and predetermined.
* Do you find that local companies have reached the desired maturity stage for this industry?
I think that qualifying these companies and transferring them to the professional side according to international standards in the industry is not difficult, and to be realistic, many of these companies lack experience in the field of organizing conferences, exhibitions and events, and there must be praise for the initiatives of a number of individuals belonging to the private sector in organizing exhibitions and conferences properly , But it does not fulfill our hopes as specialists in this field. At the end of my speech, I would like to mention the importance of the role of the General Authority for Exhibitions and Conferences, in taking over the leadership of this industry, and cooperating with other government agencies to find solutions that ensure the development of the industry in the foreseeable future, which I expect to return positively to the national economy. And I thank the Entrepreneur Magazine for presenting this vital and important topic.
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